Lotus Sanitizing System from Tersano
There has never been a way to properly wash fruit and vegetables. Most people just use water, which doesn’t remove pesticide residues or harmful bacteria, like e-coli. The Lotus System uses a new technology, which produces ozone (a natural substance made up of 3 oxygen molecules). The ozone system wipes out bacteria and most pesticides, resulting in better-tasting, better-for-you produce. Lotus will also extend the shelf life of many items, like strawberries, that spoil easily from mold and bacteria. In addition there is a special attachment for the Lotus that allows you to make your own spray cleaner from ordinary tap water – infused with ozone. The Lotus cleaner works on any surface – including carpets and upholstery. It kills germs, and it is completely safe, because it is made from oxygen and tap water.
www.tersano.com
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National Allergy Supply
Allergies are becoming a serious business, with over one-third of all Americans now suffering from them and the rate doubling in the past 25 years. However, few people recognize that the real solution is not medications, but it is removing the allergens from your home and office. Most indoor air has more allergens than outdoor air. National Allergy Supply was started by a group of people who had loved ones suffering from serious allergies. The team has put together a leading lineup of products to help address this problem, and they now have a rapidly-growing e-commerce business.
www.nationalallergysupply.com
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Win Detergent
Win is the first laundry detergent designed to get sweat odors out of high performance sportswear, like Nike Dri-Fit. The product really works on what has become a serious problem, and Win has been gaining a strong following among athletes. The company was started by two distance runners, who could no longer stand the smell of their own shirts. Win is fast becoming a successful brand by following the GameChanger principles.
www.windetergent.com
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Good Home Products
The equivalent of Bath & Body Works for your home. Great smelling, high quality cleaning, laundry and home fragrancing products. Meets a growing need for more aesthetically-pleasing household products. Launched in high-end boutiques by New York designer Christine Dimmick.
www.goodhomeco.com |
Organica Products
New technology that is replacing chemicals across a number of applications. Organica specializes in identifying and cultivating natural microbes that perform useful household functions. They currently have products that replace chemical fertilizer, pond treatments and cleaning products. The products perform better than traditional natural or organic products – and in many cases better than chemicals – because of the use of natural microbes. The microbes in the cleaning products, for example, digest dirt and stains and work over an extended period of time – so in many cases you will not need to clean as often. The fertilizer microbes break down organic matter in the soil, converting it into plant nutrients. This is a future technology that will change the world for the better.
www.organica.net
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Full Strength
This is the first healthy fast food. An extremely high quality meal replacement shake, made with cold processed whey protein, rolled oats, a probiotic and a wide range of vitamins and minerals – this product is being offered as a daily pick-me-up for busy executives to improve mental and physical energy. Founded by Sean Phillips, co-founder of EAS Nutrition, this is a product that fits with America’s growing need for healthier eating.
www.fullstrength.com |
JAWS Cleaners
Millions of empty cleaning bottles are discarded each year. JAWS has a better solution – small, concentrated refill cartridges that neatly fit in an empty cleaning bottle, so you can use your bottles over and over again. JAWS cartridges reduce plastic usage by 90%, and because they dramatically reduce shipping costs, they also reduce the total carbon footprint of a bottle of cleaner by over 90%. The products work well – powerful institutional cleaning formulas developed by the Canberra Corp. of Toledo, OH.
www.jawsinternational.com
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Adam's Polishes
Founded by Adam Pitale, a professional detailer with 20 years of experience, these are simply the best professional car care products you can buy. The products are available in kits, ranging in price from $100-$200. All of the products work together synergistically, and the kits contain all of the necessary cloths, applicators and accessories to ensure top quality performance. Available only at car shows and on the internet today, these products are gaining a strong following of loyal users. This is the future of car care.
www.adamspolishes.com
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Fireworks Popcorn
Popcorn is great snack, but most of the microwave popcorns today contain a lot of fat and artificial ingredients that are not very healthy. Fireworks Popcorn is old fashioned popcorn that melts in your mouth without any added butter, fat or artificial flavoring. The owners of Fireworks have recaptured several varieties of popcorn that were popular many years ago but have been pushed aside by the big companies. Fireworks popcorn kernels are smaller, but they are naturally flavorful – so they don’t need to be doctored up with a lot of fat to taste good. The kernels also have thinner hulls – so you won’t get hulls stuck between your teeth. Fireworks has a reusable microwave popping bowl – so the popcorn is easy to make.
www.popcornlovers.com |
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Here is a selection of successful products that GameChanger team members helped develop and/or launch prior to joining GameChanger.
GreenWorks Cleaners from Clorox
Larry Popelka, President of GameChanger, led the development of Green Works for the Clorox Company while he was VP of New Ventures there. It is the first line of plant-based cleaning products that clean as well as the leading chemical brands. It is Clorox’s first new brand in over 20 years, launched in January’08. Popelka and his 8-member Ventures Team worked outside of the Clorox business units with funding and support from Clorox CEO Jerry Johnston to identify the opportunity, develop the positioning and source product technology that allowed it to be successfully produced. Green Works has transformed Clorox into a leader in the green products area, as featured in Fast Company Magazine.
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Clorox Toilet Wand
Clorox Toilet Wand was the first toilet brush with a pop-off disposable cleaning head. It makes the toilet cleaning experience dramatically neater and easier. Larry Popelka, president of GameChanger, and his New Ventures Team at Clorox, identified this opportunity and developed a prototype product. Popelka and his ventures team also developed a successful infomercial that generated substantial sales revenue to offset many of the initial marketing costs.
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Tilex Mildew Root Penetrator
Tilex Mildew Root penetrator is the first mildew remover that gets stains out of grout. Its patented surfactant technology allows bleach to penetrate grout for better mildew removal. Larry Popelka, President of GameChanger, identified a new technology that had been developed by a Japanese company that allowed bleach to penetrate into cracks to more completely remove mildew. Popelka built a relationship with the Japanese company and negotiated an agreement to allow Clorox to acquire the technology. Popelka and his ventures team developed the concept and positioning for Tilex Root Penetrator.
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Clorox Anywhere Disinfectant
Clorox Anywhere contains a new technology that quickly kills germs on surfaces but is as mild as water on skin and eyes. It is also safe for food surfaces, pets and small children. Larry Popelka, President of GameChanger, identified this technology from the medical arena. A similar technology is widely used by the medical community to cleanse wounds and improve healing by killing bacteria without harming skin cells. Clorox adopted this technology for use on household surfaces, and launched it as Clorox Anywhere.
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Liquid Plumr Power Jet
This is the first drain opener that works in 10 seconds and uses no chemicals. It provides superior performance with less time and effort and no toxic chemicals – using compressed air and mild cleaning agents. Larry Popelka, president of GameChanger, and members of his New Ventures team at Clorox identified a product in Europe using this technology. Popelka’s team developed the U.S. product concept, allowing Clorox’s Home Care business unit to launch it.
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Glad Microwave Bags
These are the first disposable bags that allow vegetables to be steamed inside the microwave for healthier eating. Larry Popelka, President of GameChanger, identified the technology and product idea from an entrepreneur in Taiwan. After Popelka and his team confirmed its potential through consumer screening, Glad management launched the product.
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iRobot Scooba
This is the first ever floor cleaning robot, which cleans floors with Clorox cleaning solution. Larry Popelka, president of GameChanger, identified this opportunity while working for Clorox. Popelka built a relationship with iRobot and negotiated a joint development agreement. The Scooba was recognized by Business Week magazine as one of the Top 10 Most Innovative Products of 2006. It also helped Clorox improve its image as a leader in technology and garnered positive publicity for Clorox.
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