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We can help you grow faster and smarter
Over 95% of new consumer products fail. Successful new products today require the speed, flexibility and creativity of entrepreneurs, along with the discipline and knowledge of big companies.
We are former Fortune 500 executives who have worked with and studied the leading entrepreneurs. We have developed a better new product model based on the best of these two worlds.
We can help you launch breakthrough innovations in less time with fewer resources. Prior to joining GameChanger, members of our team were responsible for developing the new $300M Green Works Cleaners brand for Clorox, as well as OxiClean launches and new product development for WhiteWave Foods.
for a free, no obligation consultation
or call 510-521-7985.
Consulting
Start-Ups
& Marketing
Innovation
Leadership
Lead your Industry
Great leaders drive great innovations. We have advised Fortune 500 CEOs and CMOs. Let us help you build a high-performance innovation team.
Business Planning
Larry Popelka, former VP of Marketing, Global Development and New Ventures at Clorox is founder and president of GameChanger. Popelka led corporate innovation, strategy and acquisitions for Clorox. Successes include: Green Works Cleaners, Clorox Toilet Wand, Armor All and the $2B Glad acquisition.
Retail Partnerships
Sandy Brawley, former Clorox Co. National Sales Manager, is founder of Innovate to Retail, a GameChanger partner. Sandy managed Clorox’s top level relationships with Wal-Mart, Target and other major retailers. Innovate to Retail helps manufacturers build strong partnerships with leading retailers.
Consumer Marketing
Jonathan Tofel has been a marketing leader at P&G and Orange Glo International, with efforts on Olay, Pert Plus, Physique, Oxi-Clean and Kaboom. He has also helped Clorox, Whitewave Foods and others create breakthrough new brands. Jonathan specializes in entrepreneurial brand building.
Integrated Marketing/Advertising
Ted Simon spent 17 years as a Leo Burnett VP, leading successful marketing campaigns for P&G, Kraft and Phillip Morris. During the past 12 years, Ted led marketing for Broderbund Software, Therative and BestOffer.com. Ted specializes in helping companies build brands via ROI-focused marketing tools.
Consumer Insights
Cindy Bath spent over 20 years at P&G and Clorox as Market Research Director, Marketing Director and Sam’s Club team leader. She developed and launched Clorox Wipes, a $300M brand, and co-founded Master Replicas, a $50M company. Cindy manages the GameChanger consumer panel.
Award Winning Design
Wilmer Fong has 30 years of package and graphic design experience, with awards from Print, Graphic Design USA and HOW magazines. Prior work includes: Hidden Valley Ranch, Armor All, Dreyer’s, Clorox, Nestle. Wilmer incorporates strategic marketing insights with attractive, purposeful graphics that sell.
Portfolio of Successes
See examples of some of our team members’ individual work prior to joining GameChanger, including Green Works Cleaners from Clorox, OxiClean, KC Masterpiece, Brita and others.
Future Successes
See our portfolio of future prospective successes that have benefitted from the GameChanger program.
Our New Office
Visit us at our new office in Alameda at the Harbor Bay Venture Commerce Center, 2207 Harbor Bay Pkwy, Alameda, CA 94502.
Call us at
510-521-7985.
Why are start-ups and small companies beating the big guys? Vitamin Water. Burt’s Bees. ProActiv Solution. Jones Soda. OxiClean. Odwalla. Method Cleaners. It is happening over and over. Learn what these successful start-ups have in common – and how you can put their secrets to use at your company. It is all in Larry Popelka’s new book, the GameChanger Manifesto. Read excerpts here.
Why you need Direct Response Marketing
Read the article from Larry Popelka
10 Trends for the Next 10 Years
What’s hot now. What’s going to be hotter in the future. Understanding emerging consumer needs, trends and technologies is the key to your future. New article by Larry Popelka.
See Examples of Our Advertisements
Make a big impact without a big budget. Watch examples of high-impact advertisements, which GameChanger team members developed for start-up brands.
If you encounter problems, please make sure that popup blockers are off or that www.gamechangerproducts.com is on your allowed sites list.
A Few of the Services we Offer
Product Launch & Incubation
Do you have a breakthrough new consumer product? Let us help you launch it faster, cheaper, better through the GameChanger New Product Incubator.
Opportunity Identification
Find the next big GameChanger Product. We will help you find the best new innovations inside and adjacent to your categories from all over the world.
New Brand Market Launch
Let us show you how to launch your own GameChanger product with the best tactics from the leading entrepreneurs.
New Age Marketing Skills
Build your new age marketing skills - Infomercials, Internet, Blog Marketing, Buzz Marketing
Small Companies & Start-ups
Create a winning business and fund raising plan
Highlights of the GameChanger Program
Successful entrepreneurs are using a variety of new marketing approaches to out-maneuver established category players. Here are some of the highlights. To learn more read the GameChanger Manifesto book.
Glaceau Vitamin Water – How passionate consumers create “buzz”
ProActiv Solution – Direct Response “pay as you go” marketing
OxiClean – Patient, multi-year launches vs. “Boom – Splat”
Ben & Jerry’s Ice Cream – New brands with character
REI Outdoor Products – Consumers as Product Managers
Starbucks Coffee – Continuous experimentation
Jones Soda – Open Sourcing of Ideas
Method Cleaners – New Media/ Targeted Social Networks
Burt’s Bees – New Retail Partnerships