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We can help you grow faster and smarter
Over 95% of new consumer products fail. Successful new products today require the speed, flexibility and creativity of entrepreneurs, along with the discipline and knowledge of big companies.
We are former Fortune 500 executives who have worked with and studied the leading entrepreneurs. We have developed a better new product model based on the best of these two worlds.
We can help you launch breakthrough innovations in less time with fewer resources. Prior to joining GameChanger, members of our team were responsible for developing the new $300M Green Works Cleaners brand for Clorox, as well as OxiClean launches and new product development for WhiteWave Foods.
for a free, no obligation consultation
or call 510-521-7985.
Consulting
Start-Ups
& Marketing
Innovation
Leadership
Lead your Industry
Great leaders drive great innovations. We have advised Fortune 500 CEOs and CMOs. Let us help you build a high-performance innovation team.
Clorox VP Marketing/ New Ventures
Larry Popelka, former VP of Marketing, Global Development and New Ventures at Clorox is founder and president of GameChanger. Popelka was responsible for innovation across all of Clorox’s categories, as well as corporate strategy and acquisitions. Popelka’s successes include: Green Works Cleaners, Clorox Toilet Wand, KC Masterpiece marinades, Armor All and Glad. Popelka’s ventures team invested $50 million in 20 consumer start-ups – leading to 7 major new products. He also completed over $2 Billion in acquisitions.
P&G/OxiClean Marketer
Jonathan Tofel recently joined GameChanger as a partner after a successful marketing career at P&G and later Orange-Glo/ OxiClean. Tofel’s brand management and leadership successes include beauty care brands like Olay, Pert Plus and Physique, home care brands like OxiClean and Kaboom and food products such as milk and condiments. He also helped to pilot P&G’s retailer marketing initiative and during the past several years has performed marketing consulting for a wide range of start-ups and Fortune 500 companies.
Integrated Marketing/Advertising Expert and Brand Builder
Ted Simon, former Leo Burnett VP and marketing entrepreneur, is a partner at GameChanger. During 17 years at Burnett, Ted managed successful campaigns for P&G, Phillip Morris, Kraft and a variety of other large clients. During the past 12 years, Ted has led launches of new companies and brands, becoming an expert in alternative advertising and media. He has developed and implemented a wide range of successful Direct Response, Internet, PR and other non-conventional campaigns for companies as diverse as Broderbund Software, Therative and BestOffer.com. Ted combines expertise in classic brand marketing with experience in ROI focused tactics such as Search Engine Marketing, Blogger Outreach, Infomercials and other low-cost, high-impact tools for new brands and start-ups.
Strategic Package Design
Wilmer Fong, who has 30 years of package and graphic design experience, is a partner with GameChanger. His work includes breakthrough solutions in packaging, brand identity and consumer marketing communications for Hidden Valley Ranch, Armor All, Dreyer’s Grand Ice Cream, Clorox, Capri Sun, Nestle and a wide range of other successful packaged goods marketers. He was instrumental in setting up, providing talent and co-managing the Clorox Company’s award-winning in-house creative services group for several years. Wilmer’s approach is Results Oriented Design, incorporating strategic marketing insights with attractive, purposeful graphics to create packages that sell. Some of his work increased established brand sales trends by 30% or more.
Portfolio of Successes
See examples of some of our team members’ individual work prior to joining GameChanger, including Green Works Cleaners from Clorox, OxiClean, KC Masterpiece, Brita and others.
Future Successes
See our portfolio of future prospective successes that have benefitted from the GameChanger program.
Our New Office
Visit us at our new office in Alameda at the Harbor Bay Venture Commerce Center, 2207 Harbor Bay Pkwy, Alameda, CA 94502.
Call us at
510-521-7985.
Why are start-ups and small companies beating the big guys? Vitamin Water. Burt’s Bees. ProActiv Solution. Jones Soda. OxiClean. Odwalla. Method Cleaners. It is happening over and over. Learn what these successful start-ups have in common – and how you can put their secrets to use at your company. It is all in Larry Popelka’s new book, the GameChanger Manifesto. Read excerpts here.
Why you need Direct Response Marketing
Read the article from Larry Popelka
10 Trends for the Next 10 Years
What’s hot now. What’s going to be hotter in the future. Understanding emerging consumer needs, trends and technologies is the key to your future. New article by Larry Popelka.
See Examples of Our Advertisements
Make a big impact without a big budget. Watch examples of high-impact advertisements, which GameChanger team members developed for start-up brands.
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A Few of the Services we Offer
Product Launch & Incubation
Do you have a breakthrough new consumer product? Let us help you launch it faster, cheaper, better through the GameChanger New Product Incubator.
Opportunity Identification
Find the next big GameChanger Product. We will help you find the best new innovations inside and adjacent to your categories from all over the world.
New Brand Market Launch
Let us show you how to launch your own GameChanger product with the best tactics from the leading entrepreneurs.
New Age Marketing Skills
Build your new age marketing skills - Infomercials, Internet, Blog Marketing, Buzz Marketing
Small Companies & Start-ups
Create a winning business and fund raising plan
Highlights of the GameChanger Program
Successful entrepreneurs are using a variety of new marketing approaches to out-maneuver established category players. Here are some of the highlights. To learn more read the GameChanger Manifesto book.
Glaceau Vitamin Water – How passionate consumers create “buzz”
ProActiv Solution – Direct Response “pay as you go” marketing
OxiClean – Patient, multi-year launches vs. “Boom – Splat”
Ben & Jerry’s Ice Cream – New brands with character
REI Outdoor Products – Consumers as Product Managers
Starbucks Coffee – Continuous experimentation
Jones Soda – Open Sourcing of Ideas
Method Cleaners – New Media/ Targeted Social Networks
Burt’s Bees – New Retail Partnerships